Customer-Centricity

All Beginner Intermediate Advanced

Read

How To Build a Customer-Facing Roadmap That Communicates Your Product Vision

At ProductPlan, we are revolutionizing how a company delivers products to market by elevating product organizations to the heart of...

Blog ●4 min read

6 Rules of Product Design According to Maslow’s Hierarchy of Needs

In this blog, we will discuss the applications of Maslow’s Hierarchy of needs to the world of product design and...

Blog ●10 min read

Why It Is Essential to Put Customers First with a Customer-Led Product Strategy

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times....

Blog ●8 min read

Unengaged Customer Feedback | ProductPlan

Gathering Feedback From Unengaged Customers, Featuring Brian Tan

Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when...

Blog ●5 min read

5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy

I’ve worked exclusively on digital products for over 14 years, primarily in product and design-centric roles. Thinking back, it’s surprising...

Blog ●8 min read

What Happens When Customers Have a Negative Product Experience

Product experience informs your user's beliefs, affects the actions they take, and the results they achieve.

Article ●5 min read

Watch

Scaling Customer-Centricity: How Product and Customer Success Can Work Together to Help Your Customers (and Your Product) Win

Product teams need to make customer-centricity part of their DNA in order to build successful products. But despite the fact...

Webinar ●1 hr 2 min

Download

Scaling Customer-Centricity Checklist

Learn how to promote accountability and continuously message the importance of customer insight. This checklist is aggregated from the recommendations...

Checklist