The Role Roadmaps Play in Managing Product Design
In modern software development, product designers tend to be embedded on a cross-functional squad or scrum team. That team’s collective...
Blog ●6 min read
More from Jaimi "J.J." Kercher
Getting Real about Customer Delight: The Strategy of Emotional Outcomes
It’s all the rage, and is often the reason we get out of the bed each day – we want...
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Aligning Your Roadmap Themes to the Customer Journey
Much has been written over the last few years on the idea of the featureless roadmap, which challenges product teams...
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5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy
I’ve worked exclusively on digital products for over 14 years, primarily in product and design-centric roles. Thinking back, it’s surprising...
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A Non-Designer’s Guide for Hiring a UX Designer
Technology and design are in the midst of an exciting crossroads, where businesses are becoming aware that the products and...
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